BEGIN YOUR reinvention journey.
1:1 COACHING
If you’re looking for something completely integrated and tailored to your specific needs, 1:1 coaching might be the right step for you. Book a free consultation today.
LIVE WORKSHOPS
ONLINE LESSONS
We are currently developing a multi-chapter course on reinvention in the age of AI — blending coaching, brand strategy, and practical tools. New content will be released soon, so stay tuned!
reinvention is not becoming something new or different.
it is about authenticity, awareness, and revealing the power of who you are — amplified by the intelligence of our age.
Hi! I’m Ashley Bell
I founded The Second Curve to help people and organizations navigate reinvention with clarity, creativity, and purpose. With more than 20 years of experience in marketing, PR, and storytelling, combined with mentoring and coaching, I bring both strategic expertise and a human touch to every client relationship.
My work is rooted in one truth: we are all stepping onto a new curve. Artificial intelligence is reshaping how we live, work, and present ourselves. And for men and women at a crossroads — especially those ready to move beyond the roles that once defined them — this moment is both a challenge and an extraordinary opportunity.
Let’s clarify who you are and what you want, how you want to be seen, how to position yourself for impact, and how to execute. Through coaching, branding, and AI-enabled strategy, we will turn transition into positive transformation
MBA, Marketing, Georgia State University (1998)
IPEC Coaching Certification (2025)
MA, Artificial Intelligence, Wake Forest University (2026)